Foot Locker scheint die Sneakerheads zu verstehen und startet seine neue Kampagne mit dem Film "It's a sneaker thing". Ich denke das kann jeder nachvollziehen.
Kommentar von Foot Locker:
"Sure, everyone knows that Foot Locker sells sneakers, but we want to show people that we not only sell them, not only think about them, but are kind of obsessed about them - and completely understand what goes on in the mind of a sneakerhead."
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