For over 80 years Adidas Group has been part of the sport in all its field by offering shoes, clothing and a variety of sports accessories that complement the artistic merit of each product.
Now, the adidas group had globalize and mastered in the field of sports products industry and offers a vast portfolio in terms of products worldwide. Adidas Group strategy is simple: continuously strengthen the bran and the improvised their financial and competitive position.
Corporate activity and more than 150 branches directly monitored by the group leader in Herzogenaurach, Germany. Dated December 31, 2009, Adidas Group employs about 38,982 people registered for a full year.
Adidas is a major domestic (within Germany) and international sports and events sponsor. During the last number of years, the Group has increased its marketing and sponsorship budget. Adidas is a key sponsor and supplier to the National Basketball Association (NBA). The company recently unveiled a new NBA game jersey to be worn by all NBA players in games beginning in the 2010–2011 season.
